After a successful launch, we wanted to continue to drive awareness and trial to Oreo Thins by injecting playful sophistication into the everyday.
A Moment of Fancy shows how it feels when you take a moment to enjoy an Oreo Thin.
In everyday situations, we playfully dramatize that feeling with surprisingly sophisticated elements.
We also launched two new flavors, Lemon and Chocolate, during the campaign.
And a Gif, where we created a custom oil painting of a very willing co-worker.
Fruits have become an iconic part of Emergen-C’s social platform. In these two E-cards, Robo-pomegranate and his singing fruit friends deliver your personal greetings to anyone you’d like via Facebook or email. Did I mention, we puppeteered these bad boys ourselves?
Check out ‘Feel Better!' and 'Relax with Virtual Yoga' here.
(Several fruits were harmed in the making of these videos.)
HEAD & SHOULDERS
Head & Shoulders shorts for the Power of the Whiff. Women love the scent of Head & Shoulders so much, they'll do anything for a whiff...
Head & Shoulders More Whiffs
Head & Shoulders More Whiffs - Hot Dog
Head and Shoulders More Whiffs - Casserole
See a Whiff, Tweet a Whiff
Meet Joel, Coffee-mate's Holiday Flavors expert. He's a gingerbread man... and he's great on social media.
Enfamil wanted to create a place in the market for Enfagrow, a toddler milk drink, so we posed a provocative question to moms, "Is something missing from your toddler's nutrition," which made them stop and think.
In 2014, we were challenged with creating a follow up spot to the Missing Piece campaign.
After the success of our Enfagrow TV spot, we created an animated sell video, which describes Enfagrow and the product benefits.