Heritage brands are bringing back vintage-style swag. And after a series of Tweets where we teased fake Campbell’s Chunky Soup gear, we realized there was actually a desire for the Chunky merch. We created and dropped Soup Swag, a collection of functional fashion for Chunky Soup fans.

We launched our Cyber Monday collection with 7 limited-edition Soup Swag products available online for 7 days only. The activation generated 49 media placements, totaling 71.8MM earned media impressions with an overall quality score of 8.2.